Market America Creating the Economy of the Future at International Convention

Partnerships with Google, Kimora Lee Simmons, Alejandro Sanz, and Paulina Rubio among the announcements to be made at annual event

GREENSBORO, N.C. (July 30, 2008) — As gas prices climb, the value of homes fall, and stocks plummet, online retailing continues to see a surge in growth, as evidenced by data from the U.S. Census Bureau that online sales rose 19 percent and topped $136 billion in 2007.

Greensboro based Market America, an Internet Marketing and Product Brokerage Company, will hold its annual International Convention Aug 7-9 at the Greensboro Coliseum Complex to a sold out crowd of over 25,000 to detail how the company is leveraging the Internet to ensure its over 180,000 Distributors are in position to take advantage of the growth of online retailing.

Throughout the three day event, Market America executives and industry leaders will document how Market America is investing in Internet technology to create the ultimate online destination. Representatives from Google will be on hand to discuss their partnership with Market America and the grouping of over 50 million products on marketamerica.com. Market America’s website, which will soon be powered by Google, represents the largest categorization of online product search that the search engine giant has undertaken.

Market America is partnering with some of the world’s hottest stars such as Kimora Lee Simmons, Alejandro Sanz and Paulina Rubio to continue developing quality, top of the line products and to change the face of the music industry. “Market America will be to the music industry what Amazon.com was to books,” predicted JR Ridinger, president and CEO of Market America.

Simmons, former model turned business mogul, will present her new Fabulosity Bath and Body Line available exclusively through marketamerica.com. The product launch consists of a sugar body scrub, body butter, lavish firming lotion, and silky cleanser. In February, Market America and Simmons launched a Fabulosity Cosmetics line that sold out within weeks of its release.

Sanz, a 16-time Grammy award winning artist, and Rubio, who has recorded 12 number-one hit singles, will be announced as the first two artists to sign on with MA My World, an entertainment website that will allow visitors to purchase CD’s and products associated with their favorite artists, buy concert tickets for upcoming shows, download music, and will be a platform for interaction between fans and their favorite artists.

Other partnerships and services being highlighted include comparison product shopping, customer reviews, a universal shopping cart, product videos and demonstrations, and the launch of Market America’s new social networking site, MA Chatterbox.

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Market America will also unveil a number of new products, including a line of multivitamins geared towards children who need neurological, metabolic and digestive support, a new line of Motives^® cosmetics, called “Gossip,” Heart Health™ Citrus CoQ10 which is a natural citrus-flavored chewable tablet that provides antioxidant protection for the cardiovascular system, and a number of new products for Market America’s Transitions Lifestyle System^® . In all, there are over 100 new products being launched in product categories ranging from telecommunications, website sales, health and nutrition, weight management, pet care, and auto care. On Sunday August 10, Distributors will have the opportunity to see the products and demonstrations first hand at a tradeshow held at the special events center at the Greensboro Coliseum Complex.

The three day event will culminate with Ridinger’s final address on Saturday August 9. Ridinger will tie in how the new product releases, services, partnerships, and investments in Internet technology will help each Distributor maximize their Internet based business. Ridinger will detail how Market America is in the perfect position to sell and market the products of traditional brick and mortar stores that are transitioning to the Internet by giving them access to 180,000 entrepreneurs who are selling to over 6 million customers on marketamerica.com. With multiple partner stores being added daily, retail leaders such as Barnes & Noble, Bloomingdales, and Best Buy have all seen the advantages that Market America’s One-to-One marketing plan offers to their bottom lines.

2008 marks the 16th consecutive year Market America has held its annual Convention in Greensboro. The convention provides Market America Distributors from across the world with business and product training, product demonstrations, and advice and leadership from the company’s executive team, field leaders and industry experts. Previously the event has drawn funds in excess of $20 million for the city of Greensboro, making it the top event in the city in terms of attendance-based revenue.

About Market America, Inc.

Market America is a product brokerage and Internet marketing company that specializes in One-One-Marketing. With more than three million customers and 160,000 Distributors worldwide, the company has generated over $2.4 billion in accumulated retail sales. Headquartered in Greensboro, NC — the company was founded by James Ridinger in 1992 and employs over 500 people globally with international operations in the United States, Canada, Taiwan, Hong Kong and Australia. Through its revolutionary One-to-One Marketing concept, Market America combines the Internet with the power of people — creating the ultimate online shopping destination. More information is available at marketamerica.com.